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May 17, 2007

24/7 Real Media goes to WPP

Posted by David Hunter at 12:52 PM ET.

At the start of the month, the buzz was that Internet advertising company 24/7 Real Media was in play with Microsoft and WPP Group (an advertising conglomerate) competing for the acquisition. Today comes word that WPP won the deal for $649 million. There may not be any kiss and tell revelations about Microsoft wooing 24/7 Real Media, but regardless, the consolidation in Internet advertising is proceeding rapidly and Microsoft always seems to get left standing at the altar.



Filed under 24/7 Real Media, Acquisitions, Coopetition, Microsoft, WPP Group

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3 Responses to “24/7 Real Media goes to WPP”

  1. Microsoft acquires Internet ad firm aQuantive -- Microsoft News Tracker Says:

    [...] Just yesterday I was bemoaning the fact that Microsoft kept getting left at the altar in the Internet ad business consolidation that’s currently going on, but all that changed today as Microsoft raided its piggy bank for $6 billion in cash in order to acquire aQuantive Inc. at roughly twice its current market cap. [...]

  2. WPP Group buys Schematic -- Microsoft News Tracker Says:

    [...] The Internet advertising consolidation continues apace with the news today that the WPP Group has bought Schematic, a Los Angeles based interactive ad agency with some major clients like “Coca-Cola, Condé Nast Publications, Walt Disney, NBC Universal, Target and Time Warner.” No terms were announced and unlike WPP’s acquisition of 24/7 Real Media, there’s no hint that Microsoft was in on the bidding although there apparently were other interested parties.   Filed under Coopetition, General Business, Ad-supported software, Microsoft, WPP Group   [Permalink] [TrackBack] [...]

  3. Microsoft to swap Avenue A|Razorfish for WPP’s Open AdStream? | Microsoft News Tracker Says:

    [...] the WPP Group to swap some misfits they picked up in their respective acquisitions of aQuantive and 24/7 Real Media: Almost six months after the companies started talking, WPP and Microsoft have reopened talks that [...]

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