Microsoft will launch an AdSense-like advertising product in the hopes of undermining Google’s business, but the product will fail to attract a large network in 2006 due to relatively weak ad targeting and low clickthrough rates.
MSN Search will increase market share, but only modestly in 2006. Other search engines will not move noticeably. Searchers will continue to view Google as having the best search results, whether or not that perception is accurate.
Microsoft will abandon Windows Live.
The last one is going to be a shock for Ray Ozzie who has a personal end of year post up at his blog. As for the first, only time will tell, but right now we find via WebProNews that advertisers seem to be champing at the bit to get the MSN adCenter beta expanded. Of course, one of the stated reasons is that “keyword prices are so low” which is hardly what publishers want to hear.
And one more from Linden:
Yahoo and MSN finally will launch blog search. Google Blog Search will grab majority market share anyway. Technorati, Feedster, and other blog search pure play startups will struggle.
Many more non-Microsoft predictions by following the link.
Linden also mentions John Batelle who has primarily search related predictions including:
Vista will launch, and its much anticipated and feared desktop search integration will be viewed as anemic. The whisper as to why? Fear of the DOJ….
Yikes! There’s already anemic desktop search built into Windows XP.