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November 10, 2005

Ad supported Xbox 360?

Posted by David Hunter at 11:23 AM ET.

Prodigious Gaming:

Speaking at the Harris Nesbitt Media & Entertainment Conference Bryan Lee, the chief financial officer of Microsoft’s Entertainment and Devices subdivision has said how in some markets outside of North America there is a possibility that the cost of the Xbox 360 and its software could be subsidised by advertising. Lee said how Microsoft is already trialling in-game ads.

The push for advertising really is catching on at Microsoft.



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