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October 27, 2005

AOL to Choose: Microsoft or Google

Posted by David Hunter at 1:47 PM ET.

Nate Mook at BetaNews:

According to reports, Time Warner’s board of directors is hunkering down Thursday for discussions on the future of AOL, and is expected to choose between partnering with Microsoft’s MSN division or Google. However, a final decision is not expected for a few weeks, says the Financial Times.

AOL currently utilizes Google for its Web search service, bringing a moderate percentage of revenue to the world’s biggest search engine. But MSN has reportedly come to the table trying to unseat Google in order to grow its own share of the search market, which it has struggled to do organically.

Rumors have also circled that a deal with either search provider could be more comprehensive, including a sale of the Web portal or even a financial investment in the company. However, recent moves and statements by both AOL and Time Warner indicate a sale of any sort is highly unlikely.

More by following the link and at the Financial Times.

Filed under AOL, Acquisitions, Alliances, Coopetition, Google

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