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November 9, 2005

AP, MSN Align for New Internet Video Network

Posted by David Hunter at 9:29 AM ET.

Press release from Business Wire:

The Associated Press (AP) and MSN today announced that they are teaming to develop the AP Online Video Network to provide AP members with news video for their Web sites. AP member Web sites participating in the AP Online Video Network receive a custom-branded MSNĀ® Video player, daily news video from AP, prestream advertising to run adjacent to the video in the player, and a share of the advertising revenue.

With the new service, AP will make AP news video available to a network of more than 3,500 AP newspaper and broadcast members in the United States. MSN will provide the video player and technology and will sell the advertising for the fully ad-supported service. AP will retain full control over editorial content in the AP Online Video Network. The service, which will be available at no charge to members, will launch in first quarter 2006.

Sounds like one of those advertiser supported online services that Ray Ozzie is talking about.



Filed under Advertising, Alliances, Digital Media, MSN, Media Player, Online Services, Technologies

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