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February 8, 2008

Apple iPhone bumps Microsoft in US smartphone sales

Posted by David Hunter at 9:31 AM ET.

Nancy Gohring reports that Apple’s iPhone has pulled ahead on Windows Mobile in US smartphone sales:

Even after being on the market for less than half a year, more iPhones sold in the fourth quarter than Windows Mobile phones in the United States, according to research from Canalys.

Canalys researchers estimate that the iPhone had 28 percent of the U.S. converged-device market in the fourth quarter of 2007. Research in Motion, with 41 percent, had the largest share of the market. Windows Mobile phones had a 21 percent share of devices sold in the quarter, falling into third place behind Apple.

The iPhone was only available outside the USA only starting in November in 3 countries in Europe, but worldwide sales are looking good too:

Worldwide, the lineup is a bit different. Nokia, which typically dominates around the world but not in the United States, sold 52.9 percent of smartphones worldwide in the fourth quarter. RIM grew its share of converged-device sales to 11.4 percent, up 121 percent over the same quarter in 2006. Despite its limited availability around the world, Apple took third place with 6.5 percent of the market, just barely squeaking ahead of struggling Motorola.

Apple may have stirred renewed interest in smartphones in the United States. Converged-device shipments, which include smartphones and wireless handhelds, grew 222 percent in the United States during the quarter, according to Canalys.

All of which suggests that Microsoft’s Windows Mobile effort needs to pull some rabbits out of hats.

Filed under Apple, Coopetition, Microsoft, Motorola, Nokia, RIM, Windows Mobile

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2 Responses to “Apple iPhone bumps Microsoft in US smartphone sales”

  1. Microsoft shuffles mobile, online, and marketing execs | Microsoft News Tracker Says:

    [...] Knook is a 17 year Microsoft veteran who jumped to Vodafone possibly spurred by the fact that Windows Mobile has not been an outstanding success. Also related, Roz Ho, at one time the head of Microsoft’s Mac Business Unit, is now CVP of Premium Mobile Offerings including the new Danger acquisition. Satya Nadella, senior vice president, Search, Portals & Advertising Group. Previously corporate vice president, Nadella will continue to lead Microsoft’s engineering efforts across Live Search, Microsoft adCenter, and Subscriptions, Points and Billing platforms. He will also take over responsibility for MSN programming and engineering. [...]

  2. Windows Mobile misses 20M FY08 target | Microsoft News Tracker Says:

    [...] the upside is that they were still able to increase the Windows Mobile share, the bad news is that Apple is coming on even more strongly and that Windows Mobile phones appear to be really only strong in the USA.   Filed under [...]

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