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June 25, 2007

Apple Macs gaining PC share

Posted by David Hunter at 11:42 PM ET.

While Windows dominance of the PC market is not in imminent danger, it is worth noting that lately Apple has been steadily gaining PC market share:

Apple notebooks and desktops in May continued to take market share away from Windows PCs in the consumer market, a research firm said Friday.

Apple’s share of desktop and notebook sales online and through brick-and-mortar stores rose to 13% from 11.6% in April, according to The NPD Group. Apple notebook sales rose to 14.3% of overall purchases from 12.5%, while desktop sales inched up to 10.4% from 10.2%.

“It’s part of a pattern,” Stephen Baker, VP of industry analysis for NPD, told InformationWeek. “They [Apple] certainly have been gaining share over the last year to year and a half.”

In May, the overall notebook market grew by 40% over the same month a year ago. Apple outpaced overall market growth with a year-to-year jump of 65%, Baker said. Windows-based notebooks saw a 37% increase in sales. NPD does not release actual dollar amounts or unit sales.

Desktop sales in general were far less than notebooks, and neither Apple nor Windows PC vendors showed much progress. “Apple is struggling just like everybody else in terms of getting some growth out of that segment,” Baker said. Apple desktop sales, however, were better than for Windows machines.

Of course, NPD only surveys US big box retail stores so the trend isn’t necessarily global, but that doesn’t seem unlikely. There are various theories for Apple’s upward trend including the fabled iPod (and iPhone) effect, but presumably Apple is the only one who can get real insight into the motivations and origins of the new customers.

Filed under Apple, Coopetition, Microsoft

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