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August 8, 2007

aQuantive’s profits tank in second quarter

Posted by David Hunter at 10:46 AM ET.

Microsoft’s forthcoming acquisition, aQuantive, the Web advertising firm, surprised analysts today when it announced that second quarter profits fell by 22% due to ballooning costs despite revenues that were up 48%. This won’t stop the deal, but casts doubt on the wisdom of the $6 billion dollar price tag.

Filed under Acquisitions, Coopetition, Financial, General Business, Microsoft, aQuantive

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