Todd Bishop spots a Steve Ballmer response at yesterday’s Sanford C. Bernstein investment conference that confirms my take on Google’s Dell deal:
“The cost of online customer acquisition is going up. I think I had a little footnote there. And everybody has got to decide at what level they want to pay–play, pay to play. So that was–bravo.
“This is a case where you could say we decided that the return to our shareholders was not there in the business deal that could be done.”
It may be a seller’s market in eyeballs, but the buyers needn’t go nuts. On the other hand, while I’m patting myself on the back, perhaps Mr. Ballmer is merely covering up his chagrin.