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June 1, 2006

Ballmer’s take on Google’s Dell deal

Posted by David Hunter at 12:57 PM ET.

Todd Bishop spots a Steve Ballmer response at yesterday’s Sanford C. Bernstein investment conference that confirms my take on Google’s Dell deal:

“The cost of online customer acquisition is going up. I think I had a little footnote there. And everybody has got to decide at what level they want to pay–play, pay to play. So that was–bravo.

“This is a case where you could say we decided that the return to our shareholders was not there in the business deal that could be done.”

It may be a seller’s market in eyeballs, but the buyers needn’t go nuts. On the other hand, while I’m patting myself on the back, perhaps Mr. Ballmer is merely covering up his chagrin.



Filed under Coopetition, Dell, Executives, Google, Microsoft, Steve Ballmer

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One Response to “Ballmer’s take on Google’s Dell deal”

  1. Microsoft replaces Google in Lenovo eyeball auction -- Microsoft News Tracker Says:

    [...] Lenovo, of course, purchased IBM’s PC unit in 2005 to complement their strong Asian business. As Steve Ballmer said at the time of the Dell deal, “everybody has got to decide at what level they want to … pay to play,” but there is no word on the terms in this deal nor, as is common with all such deals, is there likely to be. Filed under Coopetition, Google, Microsoft [...]

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