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March 8, 2007

Berkowitz shakes up his piece of Microsoft’s Platform and Services too

Posted by David Hunter at 1:02 AM ET.

This seems to be the week for executive changes in Microsoft’s Platform and Services Division, specifically the online part. First Blake Irving announced plans to leave, then Chris Payne is rumored to be leaving and now Dina Bass at Bloomberg News is reporting that Online Business Group Head Steve Berkowitz is rearranging things as well:

Microsoft Corp. named Brad Goldberg, an executive in its Windows business, to oversee marketing for its Internet search engine as the company tries to catch up with Google Inc.

Goldberg will report to Steve Berkowitz, senior vice president of Microsoft’s online-services unit, Goldberg said in an e-mail late yesterday. Until last month he served as general manager of Microsoft’s Windows product management group and helped handle marketing for the release of Windows Vista.

The online-services unit has lacked senior marketing executives since Microsoft opted to “part ways”‘ with Vice President Martin Taylor in June.

To bolster marketing in the Internet business, Berkowitz has also brought in Eric Hadley to promote its MSN network of Web sites. Hadley had been a general manager in Microsoft’s Internet- advertising business.

Brian Hall will run marketing for all of Microsoft’s Windows Live Internet services other than the search engine, as well as the company’s mobile Internet services. Hall used to be an executive for Microsoft’s consumer anti-virus product.

We’ve previously discussed the Martin Taylor departure in June and Berkowitz himself has been on board since last April, so one can’t help but wonder what has taken so long. It certainly hasn’t been a surfeit of success in the online businesses.

Filed under Executives, Live Search, MSN, Microsoft, Steve Berkowitz, Windows Live

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