Everyone is wondering what Microsoft has up its sleeve for the Consumer Electronics Show (CES) scheduled for January 5-8 in Las Vegas. There’s been talk of a “Microsoft iPod” and we know there will be an announcement with MTV. Now (via Bink.nu) Multichannel News has more details:
Microsoft Corp. plans to ring in the New Year, with a fresh campaign to make its Windows Media Player the dominant way to deliver downloadable content to television sets, personal computers and handheld devices.
And it is bringing in reinforcements.
The software giant next month will roll out a new version of the media player which executives say will change the experience of watching Internet-delivered video.
At the Consumer Electronics Show in Las Vegas on Jan. 5, founder and chairman Bill Gates will not just tout MTVs new service, known as Urge, but is likely to announce agreements with other content providers as well.
The article quotes Microsoft Corporate VP Blair Westlake as saying that other companies that are “household names” will be announcing the adoption of Windows Media Player for Internet distribution.