MarketingPilot provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition is a very exciting step forward for us, and will accelerate our ability to better meet the needs of CMO’s through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI.
If you find that rather content-free, try the Marketing Automation Software Guide:
MarketingPilot is a marketing resource management (MRM) and marketing automation solution used by mid-sized organizations. The system’s robust offering includes tools to help marketers with marketing workflow, planning, campaign management, digital asset management, and budgeting. In Gartner’s 2009 Magic Quadrant, MarketingPilot was ranked as the dominant mid-market vendor for marketing resource management software.
MarketingPilot is focused primarily on mid-market organizations in North America. It typically is not used by enterprises above $100M in annual revenue or 500 employees. The Standard edition has features to help marketers capture and assign sales leads, track products and inventory, and execute and measure targeted campaigns. The Professional and Unlimited packages offer more robust marketing automation and resource management functionality for lead nurturing, media buying and planning, and performance measurement.
More by following the link and yes, MarketingPilot uses Microsoft server software technology exclusively and offers either hosted or on-premises server installation.
Microsoft has bought online storage service StorSimple as part of its effort to adapt to shifting technology trends.
The deal gives Microsoft another tool to offer to corporate customers who want to back up their data on computers managed and maintained in remote data centers.
Financial terms of Microsoft’s latest acquisition weren’t revealed.
StorSimple, which is based in Mountain View, Calif., had raised more than $31 million from venture capitalists since it was founded three years ago by former executives for Cisco Systems Inc. and Brocade Communications Systems Inc.
And I am sure the payout wasn’t bad for a 3 year effort.
Microsoft Corp. acquired Overland Park-based PhoneFactor Inc. on Tuesday for an undisclosed amount.
PhoneFactor, founded in 2001, offers phone-based authentication systems that protect financial accounts from fraud. Because its system uses telephone calls, text messages or cellphone applications, it is not part of the same computer system that operates the financial services platforms, making it less vulnerable to attack.
Microsoft (Nasdaq: MSFT) plans to use PhoneFactor to provide authentication services for its cloud and on-premises applications.
I see more of these phone-based multi factor authentication systems every day.
Microsoft Corp. (Nasdaq: “MSFT”) and Skype Global S.à r.l today announced that they have entered into a definitive agreement under which Microsoft will acquire Skype, the leading Internet communications company, for $8.5 billion in cash from the investor group led by Silver Lake. The agreement has been approved by the boards of directors of both Microsoft and Skype.
The acquisition will increase the accessibility of real-time video and voice communications, bringing benefits to both consumers and enterprise users and generating significant new business and revenue opportunities. The combination will extend Skype’s world-class brand and the reach of its networked platform, while enhancing Microsoft’s existing portfolio of real-time communications products and services.
Skype will support Microsoft devices like Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities. Microsoft will continue to invest in and support Skype clients on non-Microsoft platforms.
Skype will become a new business division within Microsoft, and Skype CEO Tony Bates will assume the title of president of the Microsoft Skype Division, reporting directly to Ballmer.
The acquisition is subject to regulatory approvals and other customary closing conditions. The parties hope to obtain all required regulatory clearances during the course of this calendar year.
Om Malik has some perspective on why Skype’s owners were anxious for it to be sold and suggests that if Microsoft does not botch the acquisition, the big winner could be Facebook (who already has a relationship with Microsoft) and that a joint announcement could be expected shortly. Still, the big question is how the acquisition will work out, including how much of the Skype team will stay with Microsoft and the basic economics of the Skype service which has already suffered through a failed acquisition by eBay:
Despite its popularity, the service has struggled to maintain profitability. Since most of its services are free, Skype makes much of its income from a small group of users who pay for long distance calls to telephone numbers. In 2010, Skype recorded $859.8 million in revenue but reported a net loss of $7 million, according to a filing.
Microsoft’s deal-making history is mixed. The company has often been an smart acquirer of start-ups and smaller companies, analysts say, picking off technical teams that are then folded into products likes Windows, Office and Internet Explorer. But during Mr. Ballmer’s tenure as chief executive, beginning in 2000, the company has also made far larger, riskier bids, most of which have been viewed as unsuccessful.
In 2005, eBay bought Skype for $2.6 billion with hopes of tightly integrating the service as a sales tool. But the deal never lived up to its promise and eBay took a $1.4 billion write-down on its investment.
I’m frankly a bit dubious about the success or at least profitability of this acquisition since Skype doesn’t even seem to be a side dish, but more of a garnish on Microsoft’s plate and a very expensive garnish at that.