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Despite Microsoft’s best efforts to stop Google’s acquisition of DoubleClick, the US Federal Trade Commission (FTC) announced today that they have completed their investigation and have no objections:
Viacom apparently isn’t put off by Microsoft’s abandonment of the URGE music service that their MTV subsidiary created with Microsoft, because they have signed on for a new long term advertising and content deal.
Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.
Microsoft today announced an agreement with CNBC to be the financial network’s exclusive provider for banner and contextual ads for the fledgling CNBC.com (replacing Google’s would-be acquisition DoubleClick). You may recall that CNBC.com went its own way last year after having been hosted on MSN.
Nick Mathiason at The Observer reports a tawdry tale in the UK in Microsoft in row over lobby tactics:
