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Microsoft News Tracker

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October 9, 2006

Microsoft and Ingenio combine for mobile Pay Per Call ads

Posted by David Hunter at 10:31 AM ET.

Ingenio press release:

Ingenio, Inc., the pioneer and leading provider of Pay Per CallĀ® advertising, today announced an agreement with Microsoft that enables Ingenio Pay Per Call listings on Windows Live Search for mobile. When mobile users search for local business information, such as restaurants, travel and hotel information or other local services, relevant Ingenio Pay Per Call advertisers appear within these results. Windows Live Search for mobile is the latest partner to join the Ingenio Pay Per Call Advertising Network, which generates more than one billion consumer search queries monthly.

There’s nothing wrong with signing up for ads with what is effectively a middleman, particularly when it is a market leader, but one wonders how it fits in with Microsoft’s development of its own Windows Live Call for Free.

Update: Greg Sterling has more at Search Engine Watch including:

Ingenio’s advertisers are the only paid listings that will appear when users conduct a geotargeted search on Window Live for mobile. There will only be one advertiser shown for any given search and Ingenio’s entire inventory will be funneled into Windows Live. When there are no relevant Ingenio advertisers, no sponsored listings will appear.

Filed under Advertising, Coopetition, General Business, Ingenio, Live Search, Microsoft, Windows Live, Windows Live Call for Free, Windows Live for Windows Mobile

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