On Sept. 5, Nokia and Microsoft announced a new smartphone, the Lumia 920, calling it the "flagship" device for the Windows Phone platform.
On Sept. 19 HTC and Microsoft announced a new smartphone, the Windows Phone 8x, calling it the "signature" device for the Windows Phone platform.
There seems to be a messaging problem here.
A lot of members of the tech press who attended both Nokia and HTC’s events this month were left scratching their heads today. How can Microsoft have two hero devices?
I’m not sure anyone knows.
I’m not sure anyone cares but the marketeers, although even worse will be if very few buyers care about Windows Phone 8.
So between all the hype for unfinished devices and software and Microsoft claiming two different phones from two competitors are the *it* device for its new mobile OS, I bet the next round of phones have the same amount of success with the public the last generation did. None at all.
See also Nokia slams HTC’s Windows Phone 8 announcement, calls it a ‘tactical re-branding’. Whatever you call it, I rather like HTC’s chutzpah. I think I’ll emulate them and start selling a line of rebadged personal computers called Windows 8z.
Nokia and Samsung have announced the hardware, but Where oh where is Windows Phone 8?
Apparently aware that time is running out, Microsoft has at long last spoken. Next week, the company will release a beta SDK… to a few people. Calling it a limited “Preview” release, some number of developers with existing, published Windows Phone 7 applications will be able to use the new SDK. This is in addition to an existing private beta program already running, that’s giving OEMs and special software partners access to the software.
A full SDK will come, but not until the company properly unveils the operating system—which is currently rumored to happen on October 29th. Presuming Windows Phone 8 devices ship this year—and Microsoft is certainly talking as if they will—that leaves developers little time to update their applications and get ready for the new platform.
Needless to say, developers are unhappy. They had months of SDK access prior to Windows Phone’s initial release. The same was true of the major Mango update; Microsoft gave developers beta firmware, so that they could test it on real devices, and an updated SDK months before the software was actually delivered. iPhone developers similarly have ample access to new SDKs and firmwares; the iOS 6 SDK was first made available on June 11th. With iPhone 5 likely to materialize next week, that will be three months of SDK access to prepare for the new platform. This compares to a handful of weeks for Windows Phone 8 developers.
Nokia today announced the appointment of Stephen Elop, currently the President of Microsoft’s Business Division (i.e. mostly Office), as their new president and CEO starting September 21. Nokia needed a change since they have been left as far behind in the smartphone race as Microsoft, but observers are skeptical if Elop is the right man for a tough job (similar thoughts here).
Microsoft and Nokia announced today "an alliance that is set to deliver a groundbreaking, enterprise-grade solution for mobile productivity" on Nokia phones.
Under the terms of the agreement, the two companies will begin collaborating immediately on the design, development and marketing of productivity solutions for the mobile professional, bringing Microsoft Office Mobile and Microsoft business communications, collaboration and device management software to Nokia’s Symbian devices. These solutions will be available for a broad range of Nokia smartphones starting with the company’s business-optimized range, Nokia Eseries. The two companies will also market these solutions to businesses, carriers and individuals.
This announcement builds on the existing work Nokia is doing by optimizing access to e-mail and other personal information with Exchange ActiveSync. Next year, Nokia intends to start shipping Microsoft Office Communicator Mobile on its smartphones, followed by other Office applications and related software and services in the future. These will include:
- The ability to view, edit, create and share Office documents on more devices in more places with mobile-optimized versions of Microsoft Word, Microsoft PowerPoint, Microsoft Excel and Microsoft OneNote
- Enterprise instant messaging and presence, and optimized conferencing and collaboration experience with Microsoft Office Communicator Mobile
- Mobile access to intranet and extranet portals built on Microsoft SharePoint Server
- Enterprise device management with Microsoft System Center
Nokia is the leading worldwide provider of smartphones and Microsoft’s own smartphone efforts with Windows Mobile are not sufficient for them to want to shut out Nokia business users in order to maintain an exclusive for their own products.