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January 8, 2007

Other Microsoft announcements at CES07

Posted by David Hunter at 6:29 PM ET.

Not every Microsoft announcement at this year’s Consumer Electronics Show made the Bill Gates keynote.

From the Microsoft Hardware group (i.e. the part of Entertainment & Devices that makes money but gets no buzz):

Microsoft Hardware’s Innovative Industry Firsts Earn Top CES Honors

This week at the 2007 International CES in Las Vegas, Microsoft Corp. will showcase its award-winning peripherals, the Wireless Entertainment Desktop 8000 and the Wireless Notebook Presenter Mouse 8000, both named CES Innovations 2007 Design and Engineering Awards Honorees on the basis of their innovative designs and advancements in peripheral engineering…

Microsoft’s Upgraded Fingerprint Reader Makes Windows Vista Features More Convenient

…Microsoft Corp. announced the availability of the Microsoft Fingerprint Reader with software updates from DigitalPersona Inc., for Windows Vista compatibility, offering users the convenience of replacing their passwords with their fingerprint…

Microsoft and Razer Launch Cutting-Edge Gaming Keyboard

HD DVD related:

Microsoft Technology Brings HD DVD to the Mainstream

Microsoft Corp. showcased the growing momentum behind HD DVD through its contribution of core technologies. Microsoft helped deliver the highest-quality video with the VC-1 codec, advanced interactivity with HDi™, and a streamlined and affordable platform for player manufacturers through the use of Microsoft Windows CE 6.0.

Microsoft and Broadcom Deliver Combined Hardware and Software Platform for More Cost-Efficient HD DVD Players

Microsoft Corp. and Broadcom Corp. announced a joint effort to support a hardware and software reference design for more cost-efficient HD DVD playback. The new platform uses Microsoft Windows CE 6.0 and Broadcom’s BCM7440 system-on-chip solution, allowing consumer electronics manufacturers, original design manufacturers and systems integrators to more easily and affordably deliver HD DVD playback. Several of the more innovative, high volume electronics companies that plan to use this new hardware and software platform to speed the production of HD DVD players include Lite-On IT Corp. and Zhenjiang Jiangkui Group Co. Ltd./ED Digital.

MSN Direct:

MSN Direct Goes High Def with Clear Channel

Microsoft Corp. and Clear Channel Radio today announced at the 2007 International Consumer Electronics Show (CES) that they have executed a collaborative agreement to build a nationwide data delivery service using HD Radio technology, providing personalized and localized content to a variety of HD Radio receivers. This initiative will be branded MSN Direct HD, an extension of Microsoft’s existing MSN Direct service, which currently transmits a variety of information including traffic, weather, movie times, sports, and stocks to Smart Watches, weather stations, Global Positioning System navigation devices and small home appliances.

Microsoft SPOT Initiative Accelerates With Addition of MSN Direct to Navigation Devices

Microsoft Corp.’s Smart Personal Objects Technology (SPOT) Group announced the availability of MSN Direct navigation services and announced that Garmin International Inc. will be the first to offer the new MSN Direct service to Global Positioning System (GPS) devices. Customers will be able to receive dynamic local information, including weather condition and traffic updates, movies listings, and gas prices.

Microsoft SPOT also announced plans to work with future versions of Microsoft Streets & Trips and Pharos Science & Applications Inc. to offer MSN Direct Navigation Services to their devices. In addition, Microsoft SPOT is working with Centrality Communications Inc. to integrate MSN Direct with its GPS reference designs…

Filed under Broadcom, CES07, Conferences, Coopetition, Digital Media, Embedded, HD DVD, Hardware, Keyboards, MSN, MSN Direct, Mice, Microsoft, Microsoft Hardware, Razer, SPOT, Windows CE

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August 23, 2006

Not for Noobs snooze – it’s a mouse

Posted by David Hunter at 9:04 AM ET.

After the viral marketing buildup at, Microsoft and partner Razer have labored mightily and delivered a mouse. OK, it’s a fancy mouse for gamers:

Today at the Games Convention in Leipzig, Germany, Microsoft Hardware and Razer USA Ltd. are turning up the heat in the growing PC gaming peripherals market by teaming up to design and develop next-generation computer gaming peripherals. Microsoft Corp. and Razer, creator of the world’s leading brand in high-end computer gaming peripherals, are introducing a new gaming mouse, the Microsoft® Habu™, a high-tech wonder that brings together the best of both worlds for PC gamers: more than two decades of cutting-edge innovation and comfort from Microsoft Hardware and industry-leading gaming technology from Razer.

You can read the list of peculiar gamer-oriented features by following the link, but there are pictures and more glaring colors in the Razer version of the press release. If you found the excitement hard to handle, beware because:

Microsoft Hardware and Razer plan to announce another co-branded next-generation gaming product soon. Stay tuned and game on!


Filed under Coopetition, General Business, Marketing, Mice, Microsoft, Microsoft Hardware, Razer

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