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December 19, 2007

Viacom does content and advertising deal with Microsoft

Posted by David Hunter at 2:09 PM ET.

Viacom apparently isn’t put off by Microsoft’s abandonment of the URGE music service that their MTV subsidiary created with Microsoft, because they have signed on for a new long term advertising and content deal.

Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.


Filed under Alliances, Coopetition, DoubleClick, General Business, Google, MSN, MSN Content, Microsoft, Online Services, Public Relations, Viacom, YouTube, aQuantive, adCenter

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