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December 19, 2007

Viacom does content and advertising deal with Microsoft

Posted by David Hunter at 2:09 PM ET.

Viacom apparently isn’t put off by Microsoft’s abandonment of the URGE music service that their MTV subsidiary created with Microsoft, because they have signed on for a new long term advertising and content deal.

Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

(more…)


 
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Filed under Alliances, Coopetition, DoubleClick, General Business, Google, MSN, MSN Content, Microsoft, Online Services, Public Relations, Viacom, YouTube, aQuantive, adCenter

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