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Viacom apparently isn’t put off by Microsoft’s abandonment of the URGE music service that their MTV subsidiary created with Microsoft, because they have signed on for a new long term advertising and content deal.
Viacom Inc. (NYSE: VIA and VIA.B) and Microsoft Corp. today announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.
