MarketingPilot provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition is a very exciting step forward for us, and will accelerate our ability to better meet the needs of CMO’s through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI.
If you find that rather content-free, try the Marketing Automation Software Guide:
MarketingPilot is a marketing resource management (MRM) and marketing automation solution used by mid-sized organizations. The system’s robust offering includes tools to help marketers with marketing workflow, planning, campaign management, digital asset management, and budgeting. In Gartner’s 2009 Magic Quadrant, MarketingPilot was ranked as the dominant mid-market vendor for marketing resource management software.
MarketingPilot is focused primarily on mid-market organizations in North America. It typically is not used by enterprises above $100M in annual revenue or 500 employees. The Standard edition has features to help marketers capture and assign sales leads, track products and inventory, and execute and measure targeted campaigns. The Professional and Unlimited packages offer more robust marketing automation and resource management functionality for lead nurturing, media buying and planning, and performance measurement.
More by following the link and yes, MarketingPilot uses Microsoft server software technology exclusively and offers either hosted or on-premises server installation.
Yesterday Microsoft unveiled what can only be called a Twitter tracker as part of a collection of "solution accelerators" for their midrange Dynamics CRM offering that will be downloadable in the next few weeks. Two of the new applications covered conventional customer relationship tasks – website integration and channel partner lead management, but the third, the Social Networking Accelerator is rather different:
The Social Networking Accelerator allows business professionals to monitor and analyze customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services. This accelerator delivers integration with Twitter; other networks will be introduced in future releases. The Social Networking Accelerator can be viewed online at http://crm.dynamics.com.
If you follow the link, you’ll find that the demo is not currently working, but a Microsoft presentation summarizes the functionality as:
What it does:
The SeattlePI also has an instructive video.
Microsoft is not the first to try mining the Twitter vein for contact relationship management – their nemesis Salesforce.com and a start-up named CoTweet are digging into it as well and there is also speculation that Twitter would like to do it themselves. Whether there is actually some gold there is another question but the topic of Twitter reputation management is currently getting a lot of buzz.
Microsoft’s Convergence 2009 conference for users of their Dynamics line of software started today and the headliner is the announcement some new freebies for Dynamics CRM Online:
Microsoft Dynamics CRM Online March 2009 Service Update. At no additional charge, Microsoft is delivering an industry-leading, financially backed service level agreement of 99.9 percent uptime to all Microsoft Dynamics CRM Online customers; new Internet lead capture capabilities that help increase sales pipeline while reducing costs; cloud integration services that provide multiple options for security-enhanced Web-based authentication with third-party applications; and new quick-start tools that familiarize new customers with the application so they can realize value quickly. Additional information can be found at http://crm.dynamics.com.
Microsoft Dynamics CRM Accelerators. Also at no additional charge, Microsoft is offering eight software extensions that are available for download today. The CRM Accelerators are add-on solutions that can be deployed quickly and easily to extend marketing, sales and service capabilities. Microsoft Dynamics CRM Accelerators are Analytics, Business Productivity, CRM Notifications, Enterprise Search, eService, Event Management, Extended Sales Forecasting and Sales Methodologies, and can be downloaded at http://www.codeplex.com/crmaccelerators.
Also noteworthy was the discount offer to show attendees of "savings of as much as 75 percent on Microsoft Dynamics CRM Online and up to 20 percent on Microsoft Dynamics AX, Microsoft Dynamics GP, Microsoft Dynamics NAV and Microsoft Dynamics SL." Even if you did not attend the show, I’m sure that your friendly Microsoft salesman would be able to offer a similar deal.
More related announcements including a quixotic new hosted Dynamics CRM offering from EDS by following the link.
Microsoft yesterday announced the general availability of Microsoft Dynamics AX 2009 with a large laundry list of enhancements.
Dynamics AX (formerly Axapta) is one of Microsoft’s poorly delineated family of mid-market enterprise resource planning products that were obtained by acquisition and then left to snooze profitlessly in Microsoft Business Solutions. Microsoft had high hopes for mashing together all the odds and ends in MBS under the Dynamics brand and sharing a combined underlying framework called "Project Green," but the bloom was soon off the latter rose and only the brand remains. Still, Dynamics AX might be viewed as a triumph of sorts:
AX 9000 also represents the start of Microsoft’s new strategy of CRM software "harmonization," adopted after the failure of Microsoft’s Project Green, an initiative to move components from its various CRM products to a single Web services-based environment.
Instead, Microsoft now plans to "harmonize" its CRM offerings through increased adoption of SQL Server and the .NET Framework across AX and its other CRM product line-ups: Dynamics GP, NAV, and SL.
So the developers continue to beaver on supporting their existing customers and perhaps bagging a new one here and there, but the financial results, if they are in fact positive, are buried by Office with which Dynamics shares the Microsoft’s Business Division.