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Microsoft today announced a public beta of Project Gatineau, their free Web analytics software that was revealed in January.

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Last week SEO guru David Naylor posted some leaked screen shots of Gatineau,  the adCenter Web analytics tool we previously mentioned in January. They are pretty much what one would expect for a Google Analytics competitor except for one that has a nice breakout of Web site visitors by gender and the promise of a similar breakout by age, neither of which Google provides.

Given today’s Microsoft positioning on privacy, one can’t help but be curious as to how this demographic data was obtained. Microsoft’s Ian Thomas explains:

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(Via Bink.nu) Microsoft’s Ian Thomas reveals if not all, then at least a little bit:

I should know by now that you can’t hide anything from the Internet. So it doesn’t come as any great surprise to me that blog posts are starting to appear that have spotted that there is now something live on the Internet under the name of ‘Gatineau’.

As the observant amongst you will know, Gatineau is the code-name for our forthcoming web analytics tool. Earlier this month we took an early version of the code live onto the Internet as part of a closed Alpha program for a very limited number of our existing customers - so no, I’m afraid you can’t get a login ID to take a look at this stage.

Hit the the link for what few details he can reveal, but it’s based on technology obtained from DeepMetrix and they are hoping for a beta in a few months and release during 2007 as part of the Digital Advertising Solutions package, paralleling Google Analytics.