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February 20, 2007

Microsoft testing Digg clone in Europe

Posted by David Hunter at 10:59 AM ET.

Last week spotted a Microsoft test in the Netherlands of a service called MSN Reporter which bears a strong resemblance to the popular social media site. Chris at Liveside has more details:

As an ongoing part of MSN’s efforts to increase the amount of user generated content on its network, the Dutch MSN team has created MSN Reporter, a social news site similar to the likes of digg and reddit. Available in beta since October 2006, currently MSN Reporter has launched only in three markets, Netherlands, Belgium and Norway.

Allowing users to share and rate news on the site, it has a simple interface, much like the Digg of old. It also has Windows Live integration, with Alerts, add to and with a BlogIt! option sending posts straight to Windows Live Spaces. With buttons that says “Kicken!” and “Dumpen!” who doesn’t feel the urge to participate?

If you can hold off a bit on the kicken and dumpen, Marshall Kirpatrick assesses MSN Reporter in light of some other recent prominent Digg clones over at TechCrunch.

Filed under Advertising, Coopetition, Digg, General Business, MSN, MSN Reporter, Microsoft, Online Services

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