This week the US National Association of Broadcasters (NAB) are holding their annual convention and Microsoft was there touting their wares. The big Microsoft news was the announcement of some new reference content provider customers and the promise for later this year of DRM (AKA copy protection) for their Silverlight “Flash killer”:
Today Microsoft unveiled details of Silverlight DRM, Powered by PlayReady, the content protection support coming later this year in Silverlight. Silverlight DRM builds on Microsoft’s extensive expertise and experience in content protection and support for hundreds of millions of media players and devices worldwide.
In addition to being compatible with the broadly deployed base of Windows Media DRM 10 content, Silverlight DRM will support live streaming, on-demand streaming and progressive downloads for connected experiences. With the extensibility and openness of Silverlight, third-party solution providers will also be able to build and offer content owners additional choices for their media protection needs.
Microsoft apparently intends to continue their dominance in commercial media DRM software and connoisseurs of the genre will recognize PlayReady as Microsoft’s DRM successor to the the ill-fated PlaysForSure technology that Microsoft threw overboard (along with some unfortunate partners) when they released the Zune.
Today at IBC2005, the International Broadcasters Convention in Amsterdam, Microsoft made a variety of announcements:
Microsoft Corp. announced further partner support for its IPTV software platform with a host of new set-top-box offerings and a new class of system-on-chip (SOC) that will enable the production of low-cost, high-definition (HD) set-top boxes.
Microsoft and Sigma Designs announced the availability of a new class of system-on-chip (SOC) that will enable the production of low-cost, high-definition-capable devices optimized for the Microsoft® TV Internet Protocol Television (IPTV) Edition software platform.
Avid Technology, Inc. and Microsoft Corp. announced a collaborative development initiative that enables Avid to build on its existing investment in Windows® technologies by delivering cutting-edge, professional video and audio postproduction solutions that support VC-1, the proposed SMPTE standard based on Microsoft® Windows Media® Video 9.
Microsoft Corp. and Siemens Business Services announced that they are working together to develop integrated solutions, including supporting a collaborative- environment architecture, for the media industry. Built on proven Microsoft® Office and conferencing products, the new platform will enable media companies to transform the way they communicate and collaborate.
Microsoft Corp. announced it is extending the unique capabilities of Microsoft® Connected Services Framework for the broadcast and film industries to integrate with business processes, such as scheduling and rights management systems, and dynamically interact with production processes. Along with industry-leading business application providers RightsLine, ScheduALL and Xytech Systems, Microsoft will demonstrate an enhanced workflow at IBC2005, showcasing an end-to-end content management scenario with business management applications collaborating with content creation processes.
Nagravision and Microsoft Announce Agreement to Deliver Innovative Solutions for Digital Pay-TV to Windows Media Center PCs.