Yesterday was Facebook’s big debut party for their new platform designed to milk some cash from their faithful members via “social” advertising. Any sarcasm on my part would be superfluous after Nicholas Carr’s application of a flamethrower, but one interesting aspect was that Microsoft, who a year ago was working with Facebook “on future technology and advertising initiatives” and recently bought a slice of the company, was relegated to the position of being merely one of 60 initial advertisers on the new platform.
So where does Microsoft fit into Facebook’s overall advertising plans? Facebook CEO Mark Zuckerberg explains:
It’s been a busy news week for the folks at Google and everything they do seems to cramp Microsoft’s style. First up was the leak on Tuesday (and announcement today) of the OpenSocial Web API for social networking applications. The idea is to have a common standard for developers so that they don’t have to start from scratch with each social network they support.
So what’s the Microsoft hook? In the words of Marc Andreesson:
Microsoft Corp. today announced the availability of MapPoint® 2006, an industry leader in business mapping software. MapPoint 2006 can help customers improve decision-making capabilities and increase new business opportunities through the use of maps and geographical information, enabling better analysis, visualization and communication of business information. It also enhances its usefulness for mobile information workers by adding rich new Global Positioning System (GPS) integration and driver guidance capabilities so that users can make the most out of time spent away from the office. MapPoint 2006 is available today, and comes in two offerings: a stand-alone software package as well as one that includes both the MapPoint 2006 software and a new GPS locator hardware kit.
Microsoft Corp. today announced the availability of the Microsoft® Solution for Windows®-based Hosting for Applications Version 1.0. The new solution provides independent software vendors (ISVs) and hosting service providers with the platform, tools and best practices to deliver software as a service, an area in which leading IT market research and advisory firm IDC estimates spending will reach $10.7 billion (U.S.) worldwide by 2009.
One of the little publicized Microsoft hosting solutions. Admittedly, it’s a specialized market.
Beta 1 of Virtual Server 2005 R2 service pack 1 includes:
Intel Virtualization Technology compatibility Host Clustering technical white paper and the VB script
Beta 2 includes the features of Beta 1 plus:
AMD Virtualization compatibility Active Directory integration and management features Volume Shadow Service (VSS) Expanded guest and host OS support
Download Beta 1 here. Beta 2 is planned for Q4 and final release in 1Q2007.
‘Mendicino’ Version 1.0 Ready to Roll. Mary Jo Foley reports that Mendocino, the SAP/Microsoft joint project linking Office to the SAP back-end will be announced tomorrow.
Windows Live ID has been rolled out in place of Passport for the Windows Live sites. Passport login information still works, of course. More details here.
Windows Live ID is the upgrade/replacement for the Microsoft Passport service and is the identity and authentication gateway service for cross-device access to Microsoft online services, such as Windows Live, MSN, Office Live and Xbox Live. Is this the authentication service for the world? No :-) It’s primarily designed for use with Microsoft online services and by Microsoft-affiliated close partners who integrate with Windows Live services to offer combined innovations to our mutual customers. We will continue to support the Passport user base of 300+ Million accounts and seamlessly upgrade these accounts to Windows Live IDs. Partners who have already implemented Passport are already compatible with Windows Live ID.
Hit the link for more details on some of the new technologies in Live ID including Infocards and Web services.