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The problem with the protracted beta availability of so many of Microsoft’s Windows Live applications is that it is fairly anticlimactic when they do come out of beta as they did today:
Today Microsoft Corp. launched the next generation of Windows Live, providing consumers worldwide with a compelling new set of tools and services that help make it easier than ever to communicate and share with the important people in their lives, from anywhere they have Web access across multiple devices. And, with built- in security features, consumers can use Windows Live services with confidence.
A free and fun upgrade for the online and Windows experiences, the new Windows Live was launched today at http://www.windowslive.com and at events in New York and Los Angeles.
If you are still awake, here’s the rundown:
In recent months Microsoft has persuaded mobile phone maker Nokia to try Windows Live Search and support PlayReady DRM on some of their phones, but today they took a big step further with the announcement of the trial availability of a suite of Windows Live services in Europe and the Middle East on some Nokia mobiles:
As anticipated, Microsoft today launched Windows Live Hotmail worldwide with a spiffy new AJAX interface and the intent of retiring its venerable MSN Hotmail which has over 280 million users. Some key aspects:
There are more new features and aside from the nomenclature madness, this all seems worthwhile, but now begins the long transition of existing users which Major anticipates will be complete by November. I can’t help but observe that the transition would be faster if they had the Outlook Connector and the new Live Mail client ready now.
Update: Ina Fried has an interesting Hotmail background story that reveals that the new AJAX interface was deemed too slow, particularly on dial-up lines, and that was the reason that an updated “classic” interface was reintroduced to the final product at some delay.
Yahoo today launched their play in advertising for cell phones:
Yahoo! Inc. today announced the launch of Yahoo! Mobile Publisher Services, a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones. The new services publishers will have access to are the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
Yahoo! Mobile Publisher Services are part the company’s initiative to deliver tools to advertisers, publishers and network operators.
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The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
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The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!’s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
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The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
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The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.The Yahoo! Mobile Publisher Services will go live today across 19 countries, including Argentina, Brazil, Canada, France, Germany, Indonesia, India, Ireland, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, UK, US and Vietnam.
Yahoo gets points for a big push into what is expected to be a lucrative business, but it’s clearly early days yet:
Yahoo’s network of publishers at this point is tiny — three Web services, including MobiTV, a video service to be used with cellphones; Opera, a maker of Web browsers; and Go2, a Yellow Pages site. But the company said it planned to expand the network quickly over the next few months.
“We are being very aggressive on mobile and moving extremely fast to get the building blocks in place,” said Steve Boom, Yahoo’s senior vice president for broadband and mobile. “We felt that business services for publishers is something that was lacking.”
Yahoo, which has fallen a distant second behind Google in Internet search and search-related advertising, has been busy promoting new mobile search software, which it introduced in January. The software, called oneSearch, is intended to allow users to quickly find information like sports scores and weather reports without scrolling through a long list of Web links.
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Advertising on sites arrayed for mobile phones is a tiny market, but it is expected to grow quickly, and a number of companies, including the leading wireless carriers, are jockeying for position. Yahoo and Google have both been delivering ads linked to search results on cellphones since last year, but Yahoo is the first of the major Internet firms to introduce a mobile ad network.
You may recall that oneSearch was expanded to most mobile phones just last week.
Microsoft today formally announced at 3GSM07 a full fledged Windows Live for Windows Mobile (that certainly trips off the tongue) client as well as two separate Windows Live Search options for mobile phones:
Today at 3GSM World Congress 2007, Microsoft Corp. announced three new Windows Live™ for mobile services that provide search and communications capabilities to help people access their world of relationships, information and interests from their mobile device. Now available in the United States and the United Kingdom, Live Search for Windows Mobile® and Live Search for Java provide customers with advanced local search and mapping capabilities on their mobile device. In conjunction with the availability of Windows Mobile 6, Microsoft also introduced Windows Live for Windows Mobile — a rich set of Windows Live services including e-mail, instant messaging and search — uniquely designed to work with Windows Mobile powered devices.
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Live Search for Windows Mobile and Live Search for JavaLive Search is now available as a software client application on Windows Mobile and Java devices. These Live Search applications represent the latest innovation in mobile search from Microsoft, providing customers with fast, easy-way access to local listings and maps. New capabilities include a unique, category-based search, which virtually eliminates the need to type text into the phone; an option to “map all results” so several listings appear on the same map; aerial imagery; and local traffic status in selected U.S. cities. Live Search for Windows Mobile provides additional new capabilities including satellite imagery, GPS integration and the ability to send search results to a friend.
The new Live Search applications will be available in the United States and the United Kingdom to customers using Windows Mobile powered devices, Nokia Series 40 and Series 60 devices, the Motorola RAZR/SLVR family, and assorted LG and Samsung devices.
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Customers interested in the Live Search for Windows Mobile and Live Search for Java applications can go to http://mobile.search.live.com to view a complete list of device availability and download the software for their device at no cost. Users can easily download the Live Search client directly to their mobile phone by going to http://wls.live.com on their phone’s browser.
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Windows Live for Windows MobileWindows Live for Windows Mobile will provide customers with a rich set of Windows Live services, including Windows Live Mail, Windows Live Messenger, Live Search and Windows Live Spaces, uniquely designed to work with Windows Mobile software. Windows Mobile powered devices, with their advanced software, processing power and memory, make ideal platforms for the delivery of Windows Live services. Windows Live for Windows Mobile offers one of the first industry examples of a single integrated and presence-enabled contact list on a mobile device. One consolidated list provides customers with easy access to all their Windows Live, Microsoft Office Outlook® and other contacts, as well as relevant presence information.
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The Windows Live Developer Program for Mobile now supports the development tools for independent software vendors (ISVs) to create applications such as Windows Live for Windows Mobile. The developer program provides software development kits, testing guidelines and support to ISVs to develop Windows Live for mobile solutions for Windows Mobile, Java, Symbian and Palm devices, and deploy them with mobile operators. Developers who are interested in joining the Windows Live Developer Program for Mobile should contact bizdesk@microsoft.com.
More details by following the link, but except for the Java variant these seem like predictable mappings of Windows Live services to the Windows Mobile form factor and infrastructure. The outreach to other platforms including actually building a Java version of Live Search is reasonably prompted by the desire to not exclude any possible ciustomers and after all that is the point of a Web based service.
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