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November 29, 2005

Cedric the Entertainer and MSN Shopping Declare National “Shop in Your Undies Day” in New York’s Times Square

Posted by David Hunter at 4:56 PM ET.

Press release:

The new and improved MSN® Shopping (http://shopping.msn.com) and Cedric the Entertainer, one of the hottest actor/comedians working today, called for an end to the hassles of holiday shopping, declaring today national Shop in Your Undies Day. Cedric appeared in New York’s Times Square to demonstrate that by shopping on the new and improved MSN Shopping, consumers can dress in whatever they want, even their undies. Shopping on MSN is not only easier than ever, it allows consumers to avoid holiday crowds and find great values on tens of millions of products from thousands of retailers.

Today Cedric was met by a huge crowd of fans, tourists and native New Yorkers in Times Square. As Cedric told the crowd that MSN Shopping is “the” place to shop dressed in whatever they want, some 50 men and women suddenly stripped down to just their winter coats and boxer shorts and marched through the crowded streets alongside Cedric singing holiday songs.

Indeed! There’s the obligatory picture at the link as well this factoid:

A new survey conducted by Harris Interactive Inc.® and commissioned by MSN Shopping shows that they’re not the only ones stripping down before shopping online. According to the survey, 31 percent of U.S. online adults have indeed shopped online in their undies.

Who knew?



Filed under General Business, MSN, MSN Shopping, Public Relations

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One Response to “Cedric the Entertainer and MSN Shopping Declare National “Shop in Your Undies Day” in New York’s Times Square”

  1. Microsoft News Tracker » Blog Archive » MSN says the shopping is great Says:

    [...] And that was even before they brought in Cedric the Entertainer. Here’s the press release: Pre-holiday spending and site traffic on the new and improved MSN® Shopping in November soared to record levels, Microsoft Corp. reported today. [...]

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