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January 12, 2006

Details emerge for Microsoft’s Mix06 Web 2.0 conference

Posted by David Hunter at 12:18 PM ET.

From the Mix06 conference blog:

Hi, my name is Jennifer Ritzinger. I work with Ray and Robert Scoble at Microsoft in our corporate developer and partner evangelism group where I run a team that focuses on early adoption, mainly in the enterprise space. I’m also part of the MIX team, and today we posted a lot (I mean a lot!) of new content about the event. We have up our Top 20 session list, an agenda, and we’ve announced a couple of our main speakers including Bill Gates and Tim O’Reilly.

From the content page, the two nominal content scenarios are:

Next Generation Content & Commerce
A plain old HTML experience is no longer good enough for your most frequent (and most valuable) users—AJAX is setting new standards for responsiveness and usability, visitors are expecting increasingly-sophisticated customization and personalization options, and rich media integration is unlocking new revenue streams. But building these richer sites can be difficult and expensive. Microsoft’s Dean Hachamovitch (General Manager, Internet Explorer team) hosts this exploration of how technologies like IE7, “Atlas” (Microsoft’s new AJAX framework), Windows Live!, the Windows Presentation Foundation and InfoCard can take your browser-based content and commerce experiences to another level and increase earnings, while minimizing development and maintenance costs.

User Experience Beyond the Browser
As web-based content and services become increasingly indispensable, users are expecting to interact with your offerings in new ways and in new locations. Microsoft’s Joe Belfiore (Vice President, eHome division) hosts this overview of your options for boosting revenues by building “sticky” experiences that follow the user outside the browser, into the living room and on the go. Some of the specific technologies that will be discussed include: RSS, the Windows Sidebar, Office 12, Windows Mobile and Windows Media Center/Xbox 360.

Mix06 is scheduled for March 20-22 in Las Vegas and, as you can see, has a bigger dose of Microsoft technologies than just using them to build Web 2.0 applications.



Filed under AJAX, ASP.NET AJAX, Conferences, MIX06, Technologies, Tools, Web 2.0

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2 Responses to “Details emerge for Microsoft’s Mix06 Web 2.0 conference”

  1. Microsoft News Tracker » IBM leads Open AJAX coalition Says:

    [...] Microsoft announced it own AJAX tooling, codenamed Atlas, at PDC05 and will be featuring it at the March Mix06 conference. Filed under Coopetition, Open Source, Technologies, Google, IBM, Oracle, BEA, AJAX, Yahoo, Mozilla Foundation, Novell, Open AJAX Listen to this article   [Permalink] [...]

  2. Microsoft News Tracker » Microsoft’s MSN adCenter, contextual ads getting closer Says:

    [...] Meanwhile, on the contextual Internet advertising front, Nathan Weinberg points out a post at Jensense where Jennifer Slegg reveals what she found while reading the session descriptions for the upcoming Microsoft Mix06 conference where she is to be a speaker: MSN ContentAds is their contextual advertising program name and a launch date will be sometime in 2006. … While it is extremely likely ContentAds will only be in beta for a soft launch in 2006, similar to AdCenter starting off with a small beta, the fact that MSN is planning their program to launch relatively soon in the contextual advertising timeline is very good news to hear. With YPN taking over two years to launch after the introduction of Google AdSense, it wouldn’t have been surprising to see MSN not offer their own contextual program until 2007 or 2008. [...]

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