From the AP:
Video game publisher Electronic Arts Inc. on Thursday said it has signed a deal with video game advertiser Massive Inc. to incorporate ads into its games.
Under the agreement, Massive, a Microsoft Corp. subsidiary, will include in its advertising network a portfolio of Electronic Arts games developed for the Xbox 360 and PCs. Financial terms were not disclosed.
Another success for Massive which Microsoft acquired in May, particularly considering Electronic Arts’ importance in the game publishing business.
Update: Electronic Arts also did a separate deal with IGA Worldwide for advertising in other games in its stable.