Tim Stammers has the story at Computer Business Review and it reflects the commoditization of the Windows-based NAS market:
EMC has been squeezed out of the market for Windows-powered NAS, and is ending production of its own-brand gear in favor of reselling third-party products.
AdvertisementIn November the company will cease delivery of the NetWin 110 and 200 boxes that it began selling two years ago. EMC will fill the gap by reselling NAS servers made by as yet un-named third parties, via its Select reselling program.
EMC will not say how many NetWin boxes it has sold, but admits that it has had a tough time competing with volume server makers in a low-end NAS market that suffers notoriously thin margins, and involves little or no software value-add.
EMC claimed that two years ago it had little choice but to launch its NetWin boxes. It said it was compelled to include low-end Windows NAS in its portfolio, but until last summer had no mechanism by which it could resell other vendors’ products.
The argument about the need to offer Windows NAS is backed up by the example of IBM. IBM abandoned the Windows NAS market in 2003, but was forced to re-enter it this summer, when it also announced a plan to OEM mid-range and high-end NAS gear from Network Appliance.
A box with a lot of disk drives and Windows Storage Server installed is hard to differentiate.