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June 14, 2007

FTC to review Microsoft’s acquisition of aQuantive

Posted by David Hunter at 10:50 PM ET.

Perhaps Microsoft executives should be careful of what they wish for. They famously suggested an antitrust investigation of Google’s acquisition of DoubleClick and got their wish. Now John R. Wilke and Kevin J. Delaney at the Wall Street Journal are reporting that the FTC is looking into other recent acquisitions in the Internet advertising industry including Microsoft’s blockbuster acquisition of aQuantive.

The FTC is conducting antitrust reviews of Microsoft Corp.’s $6 billion bid for aQuantive Inc. and Yahoo Inc.’s $680 million deal for the 80% of closely held ad-exchange operator Right Media Inc. it didn’t already own, lawyers close to these deals said.

Such reviews aren’t entirely unexpected given the size of these deals and they haven’t progressed to the “second request” stage as has Google’s acquisition of DoubleClick with no certainty that they ever will. However, there is a constituency who would like a more thorough assessment of all of these acquisitions including the American Association of Advertising Agencies and the Association of National Advertisers.

Filed under Acquisitions, Antitrust, Coopetition, General Business, Google, Governmental Relations, Legal, Microsoft, Yahoo, aQuantive

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One Response to “FTC to review Microsoft’s acquisition of aQuantive”

  1. Microsoft’s aQuantive deal avoids further Fed scrutiny -- Microsoft News Tracker Says:

    [...] Microsoft and proposed acquisition aQuantive today announced that the 30 day review period had passed without a second request for information from the Federal Trade Commission and thereby the acquisition has been approved in the USA. There are still other regulatory hoops to jump through overseas, but they avoided the detailed scrutiny that some 3rd parties had requested. Filed under Acquisitions, Coopetition, Legal, Governmental Relations, General Business, Antitrust, Microsoft, aQuantive [...]

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