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March 17, 2006

Future Home of Windows Live Shopping

Posted by David Hunter at 6:33 PM ET.

(Via Tech Crunch) It’s Web real estate, of course, but Microsoft’s Ian McAllister lets us know that the sign is up at There are some sparse details in the linked “help wanted” posting which reveal that they are building the “the largest structured commercial catalog in the world, ingesting data from hundreds of thousands of retailers” in “50+ international markets.”

Interestingly, the hiring is for the whole MSN Marketplaces team which includes Windows Live Expo and MSN Shopping as well as Windows Live Shopping. Are we having brand confusion yet? Since MSN Shopping reported last Holiday season they had 7,000 retailers (which was, in itself, admirable growth), the folks at Microsoft clearly have high hopes for their new venue.

Of course, Windows Live Shopping isn’t the only new store on the street with high hopes. Colin Barker at ZDNet UK reports on Google Base:

Google is hoping to take on the huge task of moving a significant portion of the European retail sector online.

The company is extending Google Base, its system for advertising and selling goods and services, into a full retail operation, it revealed this week.

Some industry analysts are sceptical about Google’s prospects and have dismissed Google Base as “just advertising”. Another analyst believes that Google Base’s true worth goes beyond just retail and that its “rounded, more complete, approach” will make life tough for companies like and eBay.

Tough for Windows Live Shopping as well, of course. And along with the shopping comes the paying which is pretty good business too, as eBay discovered with PayPal. TechCrunch shows what the kids from Mountain View are up to in that arena with an Exclusive Look At Google Payments. I’m sure they’ll all find the competition bracing.

Filed under Amazon, Coopetition, Google, MSN, MSN Shopping, Microsoft, Windows Live, Windows Live Expo, Windows Live Shopping, eBay

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One Response to “Future Home of Windows Live Shopping”

  1. Microsoft launches Windows Live Shopping -- Microsoft News Tracker Says:

    [...] What is it? It is the beta launch of Microsofts Web 2.0 shopping experience, featuring one of the worlds largest product catalogs, user-created content and an easier-to-use interface built on 100% AJAX technology. It uses a unified shopping engine to search or browse almost 40 million products from 7,000 stores ranging from many of the countrys leading retailers to eBay. Results are displayed in an order that is not affected by advertising; merchants cannot pay to have their items show up closer to the top. Users will be able to drag-and-drop items to a shopping list and share lists with friends; see user reviews of products and sellers; and read and create public shopping guides on any subject. As we have mentioned previously, Windows Live Shopping is MSN shopping with a spiffy new Web 2.0 user interface and features. Unfortunately, it doesn’t support Firefox. [...]

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