Last week SEO guru David Naylor posted some leaked screen shots of Gatineau, the adCenter Web analytics tool we previously mentioned in January. They are pretty much what one would expect for a Google Analytics competitor except for one that has a nice breakout of Web site visitors by gender and the promise of a similar breakout by age, neither of which Google provides.
Beta 1 will include the ability to segment data by both age and gender buckets, so you can get more of an idea of what kind of visitors you have. Questions are already being asked on Dave’s blog about where we get this data from; the answer is that we do get this information from users’ Live ID (formerly known as Microsoft Passport) profiles, but I would stress that we get this information anonymously, and there is no use of PII (Personally Identifiable Information, such as name or e-mail address) in the product.
I have to observe that while the Gatineau user may not have the PII, Microsoft certainly does and it is now linked, or at least linkable, with the Web site where Gatineau tracking is installed. I wonder if this is covered under the opt out option that Microsoft was trumpeting this morning?
As for Gatineau itself, Thomas says a beta is due later this summer.