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February 22, 2006

Good news and bad news from MSN adCenter beta

Posted by David Hunter at 8:40 AM ET.

Continuing the theme of previous reports, InternetRetailer reveals that the demographic targeting is paying off for advertisers in the ongoing adCenter beta:

… Microsoft Corp.’s new demographics-data-driven MSN AdCenter search engine marketing service is producing better results for advertisers than Google or Yahoo, a search expert says.

“We’re seeing better results on MSN than on Google or Yahoo,” Dave Williams, chief strategist of search engine marketing firm 360i, tells Internet Retailer.

The reason for the better results through MSN AdCenter, which is still in a beta test, is its ability to provide marketers with demographic data, including age, sex and home city, Williams says. Google and Yahoo don’t currently offer similar demographic data.

That’s the good news. The bad news is that MSN Search has far fewer users than Google or Yahoo.



Filed under Beta and CTP, MSN, MSN Search, adCenter

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3 Responses to “Good news and bad news from MSN adCenter beta”

  1. Microsoft News Tracker » Microsoft turns up the adCenter beta spigot Says:

    [...] You may recall that while beta testers have been happy with the click through rate (CTR) in the beta of MSN adCenter Internet advertising program, the flow of ad impressions has been low. Now Microsoft is increasing the flow according to a post on the adCenter Blog: Good news from adCenter pilot world – we’re ready to increase traffic to adCenter campaigns. We’ve reached an important milestone with our most recent upgrade and, by popular request from our advertisers, we’ll be increasing traffic by approximately 70% from our current levels. [...]

  2. Microsoft News Tracker » Microsoft promises better search engine than Google in 6 months Says:

    [...] Relevance being more relevant sounds like a hard-to-quantify metric. From a “solution perspective.” One might have a higher regard for Mr. Holloway’s grasp of the situation if he had mentioned adCenter which does have a fighting chance to steal a march on Google. [...]

  3. Google preempts Microsoft adCenter with demographic ad data -- Microsoft News Tracker Says:

    [...] Microsoft’s MSN adCenter is still in beta, but it has been drawing lots of buzz because it allows Internet advertisers to target ads demographically. Now Jonathan Berr reports at TheStreet.com that Google has beaten them to the punch: Google has vowed to take a bigger share of the global advertising market. In a logical step toward that goal, it is now giving advertisers demographic data to help them target their messages. [...]

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