… Microsoft Corp.’s new demographics-data-driven MSN AdCenter search engine marketing service is producing better results for advertisers than Google or Yahoo, a search expert says.
“We’re seeing better results on MSN than on Google or Yahoo,” Dave Williams, chief strategist of search engine marketing firm 360i, tells Internet Retailer.
The reason for the better results through MSN AdCenter, which is still in a beta test, is its ability to provide marketers with demographic data, including age, sex and home city, Williams says. Google and Yahoo don’t currently offer similar demographic data.
That’s the good news. The bad news is that MSN Search has far fewer users than Google or Yahoo.