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February 9, 2006

Google pulling away from Internet search pack

Posted by David Hunter at 12:29 PM ET.

MSN Search is falling farther behind as Jonathan Barr at

Google gained market share in Internet searches in December at the expense of rivals Yahoo! and Microsoft according to Nielsen/NetRatings.

The Mountain View, Calif.-based company had a 48.8% share of the search market, up 5.7 percentage points from a year earlier. Yahoo! had 21.4%, a decline of 0.3 percentage points. Microsoft’s MSN saw its share decline 3.1 percentage points to 10.9%.

The data further illustrate Google’s dominance in search and the problems that its rivals have in making a dent in its lead. Overall, the number of searches surged 55% to 5.07 billion. Google showed a 75% increase in search queries to 2.5 billion, Yahoo! had 1.1 billion searches, up 53%, while MSN query levels surged 20% to 553.5 million.

Note that per the Nielsen press release, this is US only.

Filed under Coopetition, Google, MSN, MSN Search, Yahoo

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