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May 30, 2006

Google’s ad revenue share increases in 1Q

Posted by David Hunter at 5:16 PM ET.

Rachel Rosmarin at Forbes:

Dollars earned from online advertising reached a new peak in the first quarter of 2006, while Google’s share of those dollars continues to grow.

Internet advertising revenues totaled $3.9 billion in the first quarter, according to data released Tuesday from the Interactive Advertising Bureau and PricewaterhouseCoopers, up 38% from the year-ago quarter and 6% from the previous quarter.

But each quarter, Google’s revenue growth has outpaced the overall growth of the market. In the year-ago quarter, Google’s $1.26 billion in revenues were worth 45% of the $2.8 billion in total Internet advertising revenues. Last quarter, Google’s share was 53%, and in the first quarter of 2006, Google’s portion came to 58% of the total.

There are also some new search stats in the full article, but it’s all a familiar tune: Google is leaving Yahoo and Microsoft in the dust. Here’s a closing factoid:

Google will earn approximately $23 per U.S. Internet user in 2006, according to Merrill Lynch analyst Justin Post.

$23 here, $23 there – pretty soon you’re talking the license fee for Microsoft Windows on the user’s PC.

Filed under Advertising, Coopetition, Financial, General Business, Google, Licensing, Live Search, MSN, MSN Search, Microsoft, Online Services, Windows Live, Yahoo, adCenter

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