We were just speculating on Tuesday as to what Microsoft would do to help out the PC makers this holiday shopping season while they twiddle their thumbs waiting for Vista. Well, according to David Tzeng, Celia Lin, and Steve Shen of Digitimes, it’s going to be the usual upgrade coupon deal:
Microsoft and the world’s leading PC vendors have reached an agreement to promote the long-awaited Vista OS by offering PC buyers worldwide a free upgrade coupon, as a way of encouraging them to buy a Vista-capable PC as early as possible, according to market sources, citing information leaked from Taiwan-based PC makers.
With the coupon offer to kick off in October, prospective buyers who have planned to purchase a Vista-enabled PC in the first quarter of 2007 when the new OS is launched, will be encouraged to take up a Vista-capable PC in advance, the sources asserted.
Ray Chen, president of Compal Electronics, confirmed the coupon offer at a company investor conference held yesterday, stating that the free upgrade coupon, together with the availability of Intel’s 64-bit-enabled Merom processors, will help boost demand for new PCs in the fourth quarter of this year as well as in the first quarter of 2007.
According to the article, the agreement was reached in July, but to be kept under wraps until 4Q to avoid impacting 3Q PC sales. So much for that plan.