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August 10, 2006

Here come the Vista coupon rumors

Posted by David Hunter at 1:23 PM ET.

We were just speculating on Tuesday as to what Microsoft would do to help out the PC makers this holiday shopping season while they twiddle their thumbs waiting for Vista. Well, according to David Tzeng, Celia Lin, and Steve Shen of Digitimes, it’s going to be the usual upgrade coupon deal:

Microsoft and the world’s leading PC vendors have reached an agreement to promote the long-awaited Vista OS by offering PC buyers worldwide a free upgrade coupon, as a way of encouraging them to buy a Vista-capable PC as early as possible, according to market sources, citing information leaked from Taiwan-based PC makers.

With the coupon offer to kick off in October, prospective buyers who have planned to purchase a Vista-enabled PC in the first quarter of 2007 when the new OS is launched, will be encouraged to take up a Vista-capable PC in advance, the sources asserted.

Ray Chen, president of Compal Electronics, confirmed the coupon offer at a company investor conference held yesterday, stating that the free upgrade coupon, together with the availability of Intel’s 64-bit-enabled Merom processors, will help boost demand for new PCs in the fourth quarter of this year as well as in the first quarter of 2007.

According to the article, the agreement was reached in July, but to be kept under wraps until 4Q to avoid impacting 3Q PC sales. So much for that plan.

Filed under General Business, Marketing, Microsoft, OS - Client, Windows Vista

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2 Responses to “Here come the Vista coupon rumors”

  1. Miscellaneous Vista News Roundup - August 11, 2006 -- Microsoft News Tracker Says:

    [...] More Vista coupon buzz: Unusual motherboard sales patterns support the idea, according to a Friday report by investment bank Goldman Sachs. The company cited a Taiwanese news agency’s story on free Vista upgrade coupons as a possible reason that demand for motherboards in the clone market is stronger than demand in the brand name market. Brand name PC vendors could be waiting to order more motherboards until later in the year, closer to October, the time when free Vista upgrade coupons might be bundled with new computers, Goldman says. but Compal Electronics denies their part in Thursday’s rumor. [...]

  2. Latest Vista upgrade coupon buzz -- Microsoft News Tracker Says:

    [...] “We’ll encourage our partners to provide incentives to promote the sales,’’ Alex Huang, regional director of Greater China for Redmond, Washington-based Microsoft, told reporters in Taipei today. “Each partner will have their own strategy.’’ He declined to elaborate. Hmm, not much there either. The Taiwanese coupon rumor from earlier this month was also mentioned, plus this: Last week, the Apple Daily reported Microsoft asked computer makers including Acer Inc. to pay $5 to $7 for each upgrade of consumers’ operating systems to Vista, citing Scott Lin, who oversees Acer’s Taiwan operations. Acer, the world’s fourth- biggest PC maker, will take part in the program, the Taipei-based Chinese-language newspaper reported on Aug. 18, citing Lin. Now 5 bucks doesn’t seem like a lot, but it is to vendors in the low margin PC business. Unfortunately, some of the juicier aspects aren’t covered like who delivers the upgrade (Microsoft or vendor), what versions of XP and Vista are covered, how the upgrade is delivered (download or CD/DVD), and who gets to support the customers whose upgrade experience turns out to be less than salutary. This could end up costing the OEMs considerably more than $5 to $7, but maybe that’s better than slow sales during the fourth quarter. Filed under OS – Client, Windows Vista, General Business, Marketing, Partner Program, Microsoft   [Permalink] [TrackBack] [...]

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