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March 16, 2006

I guess we can forget about the ‘next big thing’

Posted by David Hunter at 3:01 PM ET.

IBM “thought leader” and Executive VP of Innovation and Technology, Nicholas Donofrio says so:

“The fact is that innovation was a little different in the 20th century. It’s not easy (now) to come up with greater and different things,” Donofrio said.

“If you’re looking for the next big thing, stop looking. There’s no such thing as the next big thing,” he added.

Hmm, that sounds like the old one about closing the patent office because there is nothing left to invent or the story told about famous physicist Max Planck:

“..The Munich physics professor Philipp von Jolly advised him against going into physics, saying, “in this field, almost everything is already discovered, and all that remains is to fill a few holes.”

There’s no need to worry though – the article relates that IBM has some alternatives to the “next big thing” which seem to be along the lines of doing the same old stuff, but describing it differently with larger words and in bigger meetings.

Filed under Coopetition, IBM, Off Topic

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