Since late last week, two entrepreneurs, Dave Kelly and Chris Rempel, have been selling an e-book to Web affiliate marketers which claims to reveal a loophole in the MSN/Live Search algorithms which will allow them to create 1 page mini Web sites that will get highly ranked in the search results. I haven’t bought the ebook, but looking at the sales videos and trying the example searches reveals sites which should obviously not be ranking highly but are. Some examples with the ranks I saw:
|Search Term||Live Search Rank/Site|
|get rid of debt||1. get-rid-of-debt.org|
|poor credit rating||1. www.poor-credit-rating.com|
|bicycle accessories||4. www.bicycle-accessories.org|
You can read all the blurbs on the e-book sales page for yourself and while I admit the "make money fast" flavor is a little offputting, the results seem to say that there is definitely a loophole in the MSN/Live Search ranking algorithms and these guys are driving a truck through it.
If that is so, the next question is how long will it take Microsoft to close the loophole? Their claim:
3. Won’t MSN® Catch On To This if We ALL Start Doing It And Change Their Algorithm?
You’d be surprised at how little MSN®’s algorithms have changed (if at all) over the past several years.
Unlike Google.com – which is now impossible to exploit (quickly, at least) – MSN.com is a totally different animal. While Google actually seems to respond to real authority patterns and natural exposure, MSN® is predictable and relies on a very simple engine.
And with what we’ve done – which, by the way, is completely untraceable, white-hat and totally invisible even to a professional human reviewer employed by a search engine – it makes ranking on MSN® as simple as setting up a site and following our easy instructions.
Even so – this strategy hinges on relevency as much as it does "exploitation". This means that your sites will NOT be well-ranked unless your page is relevant and therefore useful.
About as relevant and useful as the example sites above? Paging the Live Search crew – cleanup required in all aisles.