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March 13, 2008

Joanne Bradford jumps the MSN ship

Posted by David Hunter at 8:57 PM ET.

Joanne Bradford who is Microsoft’s current MSN honcho and former Microsoft Web ad czar (“We love ad salesmen“) is leaving Microsoft for startup Spot Runner which is nominally an “Internet-based ad agency that makes it easy and affordable for local businesses to advertise on TV.” The trick apparently is to have canned creative content that can be easily modified for a local business. Bradford reportedly will be executive vice president of National Marketing Services, focused on national advertisers” which sounds like a good fit for her and apparently also fits somewhere in Spot Runner’s business model.

As for MSN, former Bradford direct report Greg Nelson, who is the general manager of International, will be running things on an interim basis. I would chalk this up as yet more turmoil in Microsoft’s online business  – the departure of Bradford’s boss Steve Berkowitz was announced in February. Of course, we’ll really see turmoil if the Yahoo deal goes through and Bradford may well have been dodging exactly that.

Filed under Advertising, Employee Retention, Executives, General Business, Joanne Bradford, MSN, Microsoft

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