Mary Jo Foley makes the case that Microsoft’s “Live” is Another .Net Disaster in the Making:
When Microsoft first coined .Net, the term referred to something quite specific: The .Net Framework, a set of classes and libraries for building Windows applications.
But within a matter of months, Microsoft marketers began attaching the .Net moniker to all kinds of products, from Windows .Net Servers, to MapPoint.Net. .Net became a meaningless term that even Redmond’s own couldn’t explain concisely.
In 2003, the .Net naming police did a clean sweep and purged the .Net name from all but a handful of products. But the damage was done. .Net had become a shell of its former self, and one that few Microsoft constituents, to this day, can define with any certainty.
Now, history is threatening to repeat itself with Microsoft “Live.”
Hit the link for details of the indictment, but it looks like a fair cop. My favorite is Windows OneCare Live which is a conventional PC security package which somehow shares “Live” currency with ad supported Web offerings. An indicative quote in the article is from Microsoft Corporate VP Blake Irving:
“When I explain Windows Live, I describe a service that seamlessly brings Web experiences together with Windows software and provides greater relevance in people’s lives.”
I guess automatic downloading of virus signature updates fills the “Web experience” bill for OneCare.