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October 18, 2012

Microsoft acquires marketing automation software vendor MarketingPilot

Posted by David Hunter at 3:23 PM ET.

Microsoft has announced the acquisition of MarketingPilot for integration with its Dynamics CRM offerings:

MarketingPilot provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition is a very exciting step forward for us, and will accelerate our ability to better meet the needs of CMO’s through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI.

If you find that rather content-free, try the Marketing Automation Software Guide:

MarketingPilot is a marketing resource management (MRM) and marketing automation solution used by mid-sized organizations. The system’s robust offering includes tools to help marketers with marketing workflow, planning, campaign management, digital asset management, and budgeting. In Gartner’s 2009 Magic Quadrant, MarketingPilot was ranked as the dominant mid-market vendor for marketing resource management software.

MarketingPilot is focused primarily on mid-market organizations in North America. It typically is not used by enterprises above $100M in annual revenue or 500 employees. The Standard edition has features to help marketers capture and assign sales leads, track products and inventory, and execute and measure targeted campaigns. The Professional and Unlimited packages offer more robust marketing automation and resource management functionality for lead nurturing, media buying and planning, and performance measurement.

More by following the link and yes, MarketingPilot uses Microsoft server software technology exclusively and offers either hosted or on-premises server installation.

Filed under Acquisitions, Dynamics, MBS, Microsoft

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