Microsoft today announced the acquisition of Israeli ad targeting firm, YaData. The company makes and sells analytic software to help Internet marketers segment audiences in greater detail for better ad targeting.
Microsoft today announced an agreement to acquire YaData Ltd., a provider of advanced tools for the discovery of unique customer segments. YaData’s technology will enable Microsoft to provide its advertisers with richer targeting capabilities so they can connect with their audience in more efficient and engaging ways, at the same time providing its customers more relevant and focused ads. The YaData team will join Microsoft’s Israel R&D center in Herzliya and YaData’s solutions will be deployed through Microsoft’s Advertiser and Publisher Solutions group.
The price tag is rumored at $20-30 million. I offer my usual observation that better ad targeting inherently means less user privacy which may some day come home to roost at the hands of government regulators.