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May 4, 2006

Microsoft adCenter goes live

Posted by David Hunter at 8:58 PM ET.

While it was in beta it was MSN adCenter, but now it has gone live as Microsoft adCenter. Press release:

At the seventh annual MSN® Strategic Account Summit, Microsoft Corp. CEO Steve Ballmer will announce the launch of Microsoft adCenter, the company’s online advertising platform now serving 100 percent of paid search traffic on Microsoft® online properties in the U.S. market.

Announced a year ago at the sixth annual Strategic Account Summit in March 2005 as a comprehensive platform and set of tools for advertisers, the Microsoft ad platform will be launched at the summit by Ballmer in the U.S. (English version only), joining the service’s availability in Singapore and France and serving 100 percent of paid search ads in these markets. Microsoft adCenter also will begin testing with a limited number of advertisers in the U.K. market in June.

As the advertising engine for Windows Live, MSN and other Microsoft online services, Microsoft adCenter is helping advertisers strategically plan their online buys and is designed to help them gain a higher return on investment by utilizing real audience intelligence and advanced targeting capabilities.

Microsoft adCenter is designed to ultimately provide advertisers with a one-stop-shop experience, whether buying search, contextual or display ads across a number of Microsoft properties.

The launch had been promised by June when the ad contract with Yahoo ran out.



Filed under Advertising, General Business, MSN, Microsoft, adCenter

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One Response to “Microsoft adCenter goes live”

  1. MSN Search and Yahoo bid farewell … in the USA at least -- Microsoft News Tracker Says:

    [...] Today’s June 30 and that means the end of Yahoo ads on MSN Search in the USA: MSN’s U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN’s U.S. search results. Although we regret the loss of MSN as a distribution partner, it was not unexpected, and we do not anticipate a significant change in the total amount of traffic to our advertisers as a result. Is that a polite way of saying MSN Search isn’t much of a traffic driver? Hopefully for MSN it’s just a reference to the fact that MSN started running their own ads exclusively on MSN Search in the USA in May. We expect that MSN will continue to display Yahoo! Search Marketing Content Match listings in the U.S., and Sponsored Search listings in non-U.S. markets, beyond June 2006. It looks like Microsoft’s online ad ramp still has a way to go to cover even the whole MSN world. Filed under Coopetition, MSN, MSN Search, General Business, adCenter, Yahoo, Ad-supported software, Microsoft   [Permalink] [...]

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