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January 17, 2006

Microsoft and 4Kids Entertainment Form Alliance

Posted by David Hunter at 11:17 AM ET.

They’ve got something to announce, but won’t quite tell us what it is. Press release:

Microsoft Corp. (Nasdaq: MSFT) announced today an alliance with 4Kids Entertainment, Inc. (NYSE: KDE) – the children’s entertainment company whose expertise in brand positioning has led to such powerhouse properties as Yu-Gi-Oh!(R), Pokemon(R) and Teenage Mutant Ninja Turtles(R) – to develop a unique children’s entertainment property.

Under the agreement, 4Kids Entertainment will serve as the licensing agent for a forthcoming children’s entertainment property on a global basis for Microsoft Game Studios. The exclusive representation agreement encompasses all broadcast, home video, music and merchandise licensing rights.

The only hint are comments like 4Kids being “the vehicle for Microsoft to broaden its appeal among a more mainstream market focusing on children and family entertainment.”

Filed under Alliances, General Business, Marketing, PC Games, Xbox

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One Response to “Microsoft and 4Kids Entertainment Form Alliance”

  1. No joke, Microsoft hires Fergy Fudgehog -- Microsoft News Tracker Says:

    [...] We now have an explanation of the mysterious Microsoft deal with 4Kids Entertainment that was announced in January. According to the press release – “Viva Piñata” Universe Revealed — Entertainment Property Brought to Life by Microsoft, Rare and 4Kids Entertainment: Spontaneous and fun, piñata-filled world showcased via animated television series, immersive Xbox 360 video game and wide range of merchandise. [...]

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