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February 12, 2006

Microsoft and phone partners ready for 3GSM World Congress

Posted by David Hunter at 9:13 PM ET.

The 3GSM World Congress, billed as the world’s “premier mobile event,” is kicking off tomorrow in Barcelona and the press releases are flying. For Microsoft, phones from Windows Mobile partners, back-end messaging software, and software for service providers are what’s hot:

Microsoft Announces Global Partner Support for its Mobile Messaging Solutions

Feb. 13, 2006 — Today at 3GSM World Congress 2006, Microsoft Corp. and its mobile operator and device-maker partners announced a broad range of services and Windows Mobile®-based devices for business customers to cost-effectively deploy mobile messaging solutions. Leveraging the integration between Direct Push technology in Microsoft Windows Mobile 5.0 and Microsoft® Exchange Server 2003 Service Pack 2 (SP2), businesses can mobilize their employees on a unified infrastructure without the requirement to pay for additional and costly e-mail servers. This same technology is now available for Microsoft Windows® Small Business Server and is also offered as a hosted service by a number of mobile operators around the world.

Note the inclusion of Small Business Server. That’s not a real surprise since it includes Exchange, but the service stream is different.

Cingular Wireless, Orange, T-Mobile and Vodafone today announced free upgrades to the Messaging and Security Feature Pack (MSFP) for all their Windows Mobile 5.0 customers, enabling Direct Push functionality and providing enhanced device management and security for messaging applications. Palm Inc. and i-Mate also reaffirmed their commitment to free MSFP upgrades. In addition, new Windows Mobile-based devices were unveiled today, all of which will ship with Direct Push technology: the HP iPAQ hw6900 Mobile Messenger, the Gigabyte Communications g-Smart (offered by Chunghwa Telecom Co. Ltd. in Taiwan), the ASUS P305 3G-enabled smartphone, and the Fujitsu Siemens FS Pocket Loox. In addition, HTC Corp. has unveiled a new product portfolio of Windows Mobile-based devices that are Direct Push-enabled and will be made available globally to T-Mobile and other operators beginning in the second quarter of this year.

Direct Push technology added to Windows Mobile 5.0 gives customers faster access to all of their Microsoft Office Outlook® information; just like prior versions of Windows Mobile, it communicates directly with Microsoft Exchange Server and Windows Small Business Server without the need for additional and costly e-mail servers and middleware. When combined with a library of over 18,000 specialty applications, Windows Mobile phones — now offered by 47 device-makers and 100 mobile operators in 55 countries — are the premier choice for business customers.

There is a “hardware” press release touting the Texas Instruments hardware platform for Windows Mobile phones, but the back-end seems to get most of the ink with a press release for Vodafone that tells their Windows Mobile push email story, and another for T-Mobile describing how they will also be using the Microsoft Solution for Hosted Messaging and Collaboration to provided hosted email packages for small and medium businesses. Hosting will be provided by IS Interned Services who will jointly market it with T-Mobile.

Finally, for service provisioning there’s Microsoft Builds Momentum in Service Delivery Arena

Microsoft Corp. today announced that its service delivery solution, Microsoft® Connected Services Framework, has been adopted by more than a dozen of the world’s leading communications companies, including Bell Canada, BT Retail and Celcom Malaysia. In addition, France Telecom is currently trialing this solution. Introduced in February 2005, Connected Services Framework is a software product that allows operators to aggregate, provision and manage converged communications services for their subscribers, regardless of network or device.

The Connected Services Framework is a cross industry Microsoft offering for a variety of network operators. We last it mentioned here in relation to the broadcast industry.

Filed under 3GSM06, Cingular, Conferences, Connected Services Framework, Coopetition, Exchange, HP, Hosted Messaging, SBS, Servers, Service Providers, T-Mobile, Vodafone, Windows Mobile

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One Response to “Microsoft and phone partners ready for 3GSM World Congress”

  1. Microsoft News Tracker » Motorola announce Windows Media music phones Says:

    [...] In more news from 3GSM, Reuters reports: Motorola said on Monday it had signed a deal to use Windows Media technology from Microsoft in a new range of music phones that would sell alongside its iTunes phone developed with Apple. [...]

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