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July 14, 2008

Microsoft announces Netflix movies for Xbox LIVE

Posted by David Hunter at 6:51 PM ET.

Microsoft’s press show today led off the E3 gaming conference and besides the new Xbox version already announced and the usual announcements of new games, the big news was a deal for Xbox LIVE Gold subscribers to watch Netflix movies streamed via the Internet:

At the E3 Media and Business Summit, Microsoft Corp. (Nasdaq: MSFT) and Netflix, Inc. (Nasdaq: NFLX), the world’s largest online movie rental service, today unveiled an exclusive partnership to offer consumers the ability to instantly stream movies and TV episodes from Netflix to the television via the Xbox 360 video game and entertainment system. Xbox 360 will be the only game system that lets users instantly watch movies and TV episodes streamed from Netflix. This movie watching innovation will be available to Xbox LIVE Gold members who are also Netflix subscribers and will let those users enjoy streaming movies from Netflix on Xbox LIVE at no additional cost.

A growing library of more than 10,000 movies and TV episodes will be available from Netflix when it launches on Xbox LIVE in late fall, with more choices added over time.

From the Netflix Web site, members simply add movies and TV episodes to their individual instant Queues. Those choices will be automatically displayed on the TV screen via Xbox 360 and available to watch instantly. Once selected, movies will begin playing in as little as 30 seconds. In addition to instantly streaming movies to the TV, Xbox LIVE Gold members can fast-forward, pause and rewind, all using either their Xbox 360 Controller or Media Remote.

It seems to be the same implementation as the $100 Roku set top Netflix box announced in May which is fine, although one does wonder why they didn’t spiff up the implementation a bit to cut out the separate Netflix website step and allow selection direct from the Xbox.

Rounding out their announcements, Microsoft also unveiled something called Xbox LIVE Primetime which is coming this fall and is billed as “the next evolution in game shows.”

Xbox LIVE Primetime is a groundbreaking channel on the new Xbox experience, a new generation of games and entertainment experiences that will be available this fall for Xbox 360. The world’s biggest virtual game show stage, Xbox LIVE Primetime is a place where content is always fresh; play is global, live and massively multiplayer; and prizes are plentiful. A first-of-its-kind phenomenon, this new generation of interactive game shows lets Xbox LIVE members challenge friends and choose to compete against people from across the globe in real time. Xbox LIVE Primetime launches in the fall with the following interactive game:

  • “1 vs. 100” (Endemol). From the makers of “Deal or No Deal,” Endemol, the world’s largest independent production company, brings the popular television game show “1 vs. 100” to Xbox LIVE Primetime. The exclusive game pits one Xbox LIVE member against 100 others from around the world with a live host and great prizes. The goal of “the One” is to eliminate all the opposition by correctly answering questions, hoping that the opponents will answer incorrectly and be eliminated from the game. And stay tuned for “1 vs. LIVE,” where one lucky winner will have a chance to compete against the entire Xbox LIVE community.

My immediate observation is that I find the premise of “1 vs. 100″ a trifle dubious as to entertainment value – it’s like an unedited TV game show with all the participants invisible and only a scoreboard visible to the viewer. Why would anyone not participating even care? However, the real question is what is the monetization plan that is paying for the “live host and great prizes”? Are there commercials like a TV game show or is there some sort of special fee? I’m sure there will be more fun with this one in the fall.

Filed under Coopetition, Microsoft, Netflix, Xbox

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One Response to “Microsoft announces Netflix movies for Xbox LIVE”

  1. Xbox LIVE Primetime delayed until spring | Microsoft News Tracker Says:

    [...] Primetime was announced in July, I was dubious of the concept and still am without regard to the technical hurdles. It just [...]

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