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March 11, 2009

Microsoft announces revenue split for Windows Mobile store apps

Posted by David Hunter at 9:06 PM ET.

Today, Microsoft announced the revenue split terms for Windows Mobile developers selling their applications through Microsoft’s Windows Marketplace for Mobile:

Developers who sell applications through Windows Marketplace for Mobile will receive 70 percent of the revenue from the sales of each application. In addition, they will be able to set the price for their applications in each market, maximizing their revenues based on targeted pricing strategies. Developers can also choose to distribute their applications at no cost. Up to five application submissions to Windows Marketplace for Mobile is included in the introductory annual registration fee of $99 (U.S.). Each additional submission within the annual period will cost $99 (U.S.). The registration fee is waived for student developers who want to reach Windows phones customers, through enrollment in the Microsoft DreamSpark program.

But before you start working on a killer flatulence application for Windows Mobile, there’s some fine print to consider:

With Windows Marketplace for Mobile available in 29 countries, developers will be able to tap into a broad international customer base. At the same time, Microsoft will continue working with developers to ensure that their applications run optimally on Windows phones by running a rigorous certification and testing process before applications go to market. Developers will be able to see detailed feedback during and after the certification process of their application on the Windows Marketplace for Mobile developer portal. Ultimately this enables developers to devote more time to writing innovative applications, and less time trying to navigate the approval process. Developers will have access to all details once the registration doors open in the spring, and will be able to start submitting their applications later this summer.

Only time will tell how restrictive the certification process will prove to be. Tools and info at http://developer.windowsmobile.com.



Filed under Marketplace for Mobile, Microsoft, Windows Mobile, Windows Mobile 6.5

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