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October 29, 2007

Microsoft betas Gatineau Web analytics tool

Posted by David Hunter at 9:24 PM ET.

Microsoft today announced a public beta of Project Gatineau, their free Web analytics software that was revealed in January.

We are happy to announce that Project Gatineau, Microsoft’s new, free web analytics service, is ready for beta testing and the first invitations are now being sent to customers.

To manage Project Gatineau’s growth and give customers the best web analytics service possible, the beta is by invitation for US advertisers only for the moment.

All advertisers can request an invitation here: http://advertising.microsoft.com/microsoft-adcenter-gatineau

Gatineau seems to be a pretty standard Web analytics package and a worthy competitor to the also free Google Analytics, but promises enhanced demographic information which is either better or worse depending on your concerns about privacy.

In related news, adCenter was upgraded over the weekend with a variety of enhancements including my favorite: Campaign import – now compatible with AdWords Editor output. The AdWords Editor is Google’s standalone Windows client advertising application and it beats the heck out of any Web interface. It would be nice if Microsoft had their own such tool, but taking the output from Google’s is a clever second place that may even be better since Microsoft is playing catch-up to Google anyhow.



Filed under Beta and CTP, Gatineau, Legal, MSN, Microsoft, Privacy, adCenter

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