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April 17, 2007

Microsoft christens Flash killer as “Silverlight”

Posted by David Hunter at 11:12 AM ET.

Microsoft has launched its WPF/E “Flash Killer,” first announced a year ago, complete with a jazzy new moniker:

April 15, 2007 — Today at the 2007 National Association of Broadcasters conference (NAB2007), Microsoft Corp. unveiled Microsoft® Silverlight™, a new cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications (RIAs) for the Web. Early supporters of the new platform include Akamai Technologies Inc., Brightcove Inc., Eyeblaster Inc., Limelight Networks, Major League Baseball and Netflix Inc.

Microsoft Silverlight, previously called Windows® Presentation Foundation Everywhere (WPF/E), integrates with existing Web technologies and assets to provide higher-quality experiences with lower costs for media delivery. Delivered to end users through a seamless, fast installation, Silverlight offers consistent experiences to both Macintosh and Windows users on a variety of browsers including Internet Explorer®, Firefox and Safari.

Microsoft’s broader development platform and additional details about Silverlight will be shared in the keynote presentation at Microsoft’s upcoming Mix07 conference, April 30 in Las Vegas. Microsoft will also release the beta for Silverlight during the Mix07 conference. More information about the Mix07 event can be found at

As is well known, Silverlight offers a subset of the the Windows Presentation Foundation technologies introduced with Vista along with Windows Media Video (WMV), Microsoft’s implementation of the Society of Motion Picture and Television Engineers (SMPTE) VC-1 video standard, combined in a runtime that will allow cross platform rich media Web applications. (See Tim Sneath’s top ten list of reasons why you might want to use Silverlight for the technical sales pitch.)

As I have observed previously, at this point Silverlight is just another browser plug-in, but Microsoft has high hopes as indicated by the extra effort they made in branding it. Not surprisingly, Adobe (the owner of Flash) cast doubts on Microsoft’s cross platform commitment.

Filed under Adobe, Conferences, Coopetition, Digital Media, General Business, MIX07, Marketing, Microsoft, Silverlight, Technologies, WPF, XAML

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3 Responses to “Microsoft christens Flash killer as “Silverlight””

  1. Preview of Microsoft announcements at MIX07 -- Microsoft News Tracker Says:

    [...] Meanwhile, InfoWorld’s Elizabeth Montalbano reports that sources say that Microsoft will also be announcing that portions of Microsoft’s Silverlight “Flash killer” will be open sourced in order to better compete with Adobe. Microsoft had already promised that a Silverlight beta would be released at MIXo7. Filed under Conferences, Technologies, Windows Live, Microsoft, Silverlight, Windows Live Spaces, MIX07 [...]

  2. Microsoft sued over Silverlight patent infringement | Microsoft News Tracker Says:

    [...] new "Flash killer" Silverlight technology has hit a speed bump as revealed in Ina Fried’s report that Gotuit Media filed suit July 2 in [...]

  3. Major League Baseball dumps Silverlight for Flash | Microsoft News Tracker Says:

    [...] Microsoft christened their "Flash Killer" technology as Silverlight in April 2007, one of the reference customers was Major League Baseball. Today Adobe announced that MLB is [...]

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