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December 11, 2006

Microsoft financed economic study says Vista’s a big deal

Posted by David Hunter at 11:03 AM ET.

Back in September, Microsoft trotted out an IDC report on how great Vista would be for the European Union economy presumably to help ward off further regulatory interference. They apparently liked it so much that they commissioned a similar assessment from IDC for the USA which was released on Sunday. The idea that as Windows Vista gains install base, significant economic activity attributable to Vista will grow at Microsoft and its partners is self evident so it’s not clear why they bothered. About the only controversial claim is:

Based on expected growth in overall IT employment, this share gain leads IDC to expect that more than 60% of the gain in Windows-related employment will be specifically related to Windows Vista – growth that would not occur were Windows Vista not in the market.

The first part of the claim is fine, but whatever methodology led to the latter part is not revealed. Moreover, no scenarios are offered as to what these Vista unique jobs might be and it just begs the question that if Vista has so many enhancements for improved security and lower TCO, why isn’t there actually a decrease in IT employment due to its arrival?

In any case, make of it what you will, the wonder is what purpose is served for Microsoft by commissioning and publicizing this study.



Filed under General Business, Marketing, Microsoft, OS - Client, Public Relations, Windows Vista

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One Response to “Microsoft financed economic study says Vista’s a big deal”

  1. Bill Gates kicks off WinHEC 2007 -- Microsoft News Tracker Says:

    [...] Bill Gates started off an encomium to Windows Vista complete with yet another wacky IDC study revealing the philosopher’s stone-like ability of Vista and now Windows Server 2008 to create economic growth.  [...]

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