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July 2, 2008

Microsoft gives away iPods to Live Search users

Posted by David Hunter at 10:10 PM ET.

OK, it’s in Australia where the Zune isn’t available, but it still seems a little awkward to Use Microsoft to Win Apple Products:

Microsoft is dangling prizes made by arch-nemesis Apple to entice Australian web surfers to give its online search products a second chance.

Through its local joint venture with the Nine Network, ninemsn, Microsoft recently completed a full revamp of Live Search to improve results and integrate video, images, news and maps into search queries.

But in what is perhaps a sign of desperation given Google’s growing market share dominance, ninemsn is running a new Live Search promotion – Secret Search – offering surfers the chance to win prizes including the iPod Nano, Shuffle and Touch just for conducting searches.

Maybe Microsoft ought to try that in the USA too? No wacky Live Search Club games, no complicated Live Search cashback from retail purchases, just random prizes of good quality for searchers. Hit the rest of the article for an update on Live Search in Australia where Microsoft is ahead of Yahoo.

Filed under Apple, Coopetition, General Business, Live Search, Marketing, Microsoft, Windows Live, Yahoo

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One Response to “Microsoft gives away iPods to Live Search users”

  1. Microsoft buys full control of MSN Israel | Microsoft News Tracker Says:

    [...] Two other large MSN/local partner variants are in Australia (partner is the Nine Network which we mentioned last week) and in China where the original quasi-governmental partner, Shanghai Alliance Investment Ltd., has [...]

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