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January 6, 2007

Microsoft hits their Xbox 360 target, plans IPTV feature

Posted by David Hunter at 12:19 AM ET.

Update: The post referenced below has been pulled from Mr. Takahashi’s weblog and Jason Chen at Gizmodo suggests that it was mistakenly released early with Microsoft likely being a bit grumpy at the leak.

Dean Takahashi at The Mercury News:

Bill Gates and Robbie Bach are expected to announce at the Consumer Electronics Show that Microsoft has sold more than 10.4 million Xbox 360s since the launch in November, 2005. That means Microsoft has also hit its targets for sales of consoles during the holidays.

There will likely be some quibbles that this only means shipped to the channel and not necessarily in the hands of consumers, but that kind of counting is not atypical. But wait, there’s more!

Microsoft is also dropping something of a bomb at the show. Jim Brady, a spokesman for Microsoft, said Gates and Bach will say in the keynote speech Sunday night at the Venetian Hotel that the Xbox 360 will be able to serve as a set-top box for IPTV, or Internet protocol television. The details on this announcement are sketchy and Brady says only that it will appear later this year.

He did say that no consumers would be left behind, meaning that all of the 10 million plus Xbox 360s in the market would be able to participate in the IPTV services at some level.

Takahashi explores the host of questions that this feature will raise, but my initial take is that I’m always suspicious of the actual utility of convergence devices. More refined punditry when the details are revealed.



Filed under CES07, Conferences, IPTV, Microsoft, Technologies, Xbox

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One Response to “Microsoft hits their Xbox 360 target, plans IPTV feature”

  1. Not much happening in Gates’s CES07 keynote -- Microsoft News Tracker Says:

    [...] Exactly as leaked, the Xbox 360 made its 10 million ship target and will in future provide Microsoft TV IPTV set top box functionality. This feature plus the video download service announced in November (Lionsgate was announced as a new content provider) seem to me to be more selling points for the Xbox 360 than any real encroachment on the consumer electronics market. [...]

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